This gift card holder is actually pretty cool! It’s entirely made out of wood, so I was worried about how well it would “open and close” – but it works very well! It’s easy to put a gift card inside of it, and it’s also easy to open! The price of this when I originally ordered this item was $12.99. It seemed a little expensive for a gift card holder, but it really is very nice! I would give this 5/5 stars. If you give it to someone in your immediate family, you could use it year after year. If you give it to anyone else, chances are they are going to re-use it as well, as long as you don’t write directly on the gift card holder. That way of thinking makes spending the $12 on a gift card holder a little easier.